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Marketing Manager (Financial Services)

Information About This Job

Job Title: Marketing Manager (Financial Services)
Location: London
Industry:
Contact Name: Ben Kinley
Contact Email: bkinley@lawsonchase.com
Job Published: 7 months ago

Job Description

About The Role

This is a fantastic opportunity for a driven individual with an experienced and diverse background as a Marketing Senior Manager/Manager working with our specialist Financial Service team, who has the confidence and abilities to drive the development and implementation of the marketing strategy for this market, and to build new business opportunities on a One-Firm basis. Having a financial services or professional service background will be highly beneficial as this role encompasses a variety of exciting functions specific to this market.

We are looking for someone with considerable marketing and business development experience who will be able to demonstrate a track record of developing and implementing strategic marketing plans resulting in measureable commercial success. Stakeholder management is essential as are strong communication and project management skills. We are looking for candidates to also demonstrate experience in new lead generation implementing collaborative and innovative ideas. A marketing qualification such as CIM Post-Graduate Diploma (or equivalent) would be beneficial but not essential.

 

Key Responsibilities

  • To have a sound knowledge of the financial performance and objectives, market position, target audience and related market dynamics.

  • Works directly with key partners/ stakeholders and BD Manager to develop the marketing strategy, recommending and gaining commitment to where marketing investment should be focused to generate maximum output.

  • Project manages the implementation of campaigns, adapting to the relevant markets, and applying the highest production standards.

  • Uses the most effective combination of marketing channels for each campaign or initiative, to generate best results.

  • Creates and manages relevant third party relationships/ strategic partners - e.g. research agencies, media organisations.

  • Where required, represents the firm at London or national marketing/networking events.

  • Identifies and advises seniors of opportunities for new business or cross-selling.

  • Provides strategic support to the various specialisms/ teams within the sector.

  • Reviews relevant client satisfaction reports to build understanding of issues or opportunities.

  • Works collaboratively across all areas within the team to maximise our contribution to the firm and to clients.

  • Demonstrates commercial benefits from activities

    • monitors and measures impact of all marketing activity delivered to internal and external market place

    • analyses and evaluates results of above using both qualitative and quantitative tools

    • provides regular reports as required.

 

Person Specification

  • You'll have a genuine interest in our clients. We want to provide a distinctive service and unlock potential for growth in dynamic organisations.

  • You'll know that what you do matters. As an organisation we want to be known for how we do business, not simply what we do. So, we need people who know that every act matters from the simple things to the insights we bring to clients.

  • You'll seize opportunities. We want to adapt quickly and wisely to changing conditions to optimise growth for both our clients and ourselves.

  • You'll apply critical reasoning to bring clarity and insight. We do it by asking great questions, listening and drawing on our collective knowledge and experience to really help others grow.

You should be commercially focused with the ability to deliver innovative solutions.  You should be focused on self-development as well as having the desire to coach, mentor and develop your colleagues. You must also share our CLEARR values – Collaboration, Leadership, Excellence, Agility, Respect and Responsibility.

We’re looking for people who have a strong connection with and share our core beliefs:

Profit with a purpose that leads to a sustainable business

  • We create sustainable value for our clients

  • We are better together

  • We never compromise on quality

 

Valuing you

Your personal development plan will help you grow your skills. And you’ll be able to shape your career within your team or by moving across our business or going on secondments in the UK and across our global network of member firms. You’ll also enjoy a competitive salary and a flexible benefits package designed to meet your individual needs.

 

Becoming a shared enterprise

Our unique culture is built around collaboration. Everybody here plays their part. Over the past few years we’ve been making big changes – moving towards becoming a shared enterprise. We share ideas. We share responsibility. We share the rewards. Put simply, we’re better together.

 

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