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Marketing Manager (Advisory)

Information About This Job

Job Title: Marketing Manager (Advisory)
Location: London
Industry:
Contact Name: Ben Kinley
Contact Email: bkinley@lawsonchase.com
Job Published: 3 months ago

Job Description

About The Role

Come and think independently with an organisation that’s doing the same. We’re determined to help shape a Vibrant Economy in the UK and beyond. It’s why we empower our people to bring new ideas to the table and take the lead in driving them forward. It’s invigorating. It’s inspiring. It’s creating opportunities every day for our clients, our business, and everyone here. So bring your passion, ambitions and ideas, and together, let’s make change happen.

This role works within our advisory marketing team and contributes to the overall success of the advisory business. The role works with the senior manager for advisory and partners across the advisory business. It has a direct report and focuses as part of a matrixed organisation on three main areas: campaign management; managing our intermediary audience channels, and being the main point of contact for a number of service lines across our advisory business.

 

Key Responsibilities

  • Supports the advisory team with the implementation of the marketing strategy and forms links with other service lines, sectors and marketing teams to avoid 'silo' activities

  • Has a sound knowledge of the financial performance and objectives, market position, target audience and related market dynamics

  • Works directly with key partners/ stakeholders and BD Manager to develop the marketing strategy, recommending and gaining commitment to where marketing investment should be focused to generate maximum output

  • Is up to date in the key strategic themes and revenue opportunities for at any given time, and to convert themes and opportunities into related activities/ initiatives.

  • Project manages the implementation of campaigns, adapting to the relevant markets, and applying the highest production standards.

  • Project manages firm-wide national campaigns where appropriate.

  • Uses the most effective combination of marketing channels for each campaign or initiative, to generate best results.

  • Delivers effective internal communications around initiatives to ensure take-up and appropriate usage on the ground.

  • Provides direct on the ground support where necessary to implement initiatives, working with local BD teams.

  • Creates and manages relevant third party relationships/ strategic partners - e.g. research agencies, media organisations

  • Ensures appropriate follow up takes place after each sales/marketing activity

  • Identifies and advises seniors of opportunities for new business or cross-selling

  • Demonstrates commercial benefits from activities

  • Provides strategic support to the various specialisms/ teams within the service line/ sector.

  • Supports and champions the firm's client care and client satisfaction programmes.

  • Reviews relevant client satisfaction reports to build understanding of issues or opportunities.

  • Responsible for direct reports

  • Undertakes other duties or responsibilities that may be reasonably required from time to time.

  • Works collaboratively across all areas within the team to maximise our contribution to the firm and to clients

  • Works in line with the firm's CLEARR values, of collaboration, leadership, excellence, agility, respect and responsibility

  • Provides regular reports for the senior marketing manager as required

 

Person Specification

  • You will come from a professional service background, either in-house or agency.

  • You will have solid generalist marketing experience (thought leadership, events & PR)

  • You will have excellent presentation, written and communication skills

  • You will have strong senior stakeholder relationship skills

  • CIM qualification desirable

You should be commercially focused with the ability to deliver innovative solutions.  You should be focused on self-development as well as having the desire to coach, mentor and develop your colleagues. You must also share our CLEARR values – Collaboration, Leadership, Excellence, Agility, Respect and Responsibility.

We’re looking for people who have a strong connection with and share our core beliefs:

  • Profit with a purpose that leads to a sustainable business

  • We create sustainable value for our clients

  • We are better together

  • We never compromise on quality

  • Valuing you

Your personal development plan will help you grow your skills. And you’ll be able to shape your career within your team or by moving across our business or going on secondments in the UK and across our global network of member firms. You’ll also enjoy a competitive salary and a flexible benefits package designed to meet your individual needs.

 

Becoming a shared enterprise

Our unique culture is built around collaboration. Everybody here plays their part. Over the past few years we’ve been making big changes – moving towards becoming a shared enterprise. We share ideas. We share responsibility. We share the rewards. Put simply, we’re better together.

Ref: | Published: 04 Apr 2018