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Marketing Manager

Information About This Job

Job Title: Marketing Manager
Contract Type: Permanent
Location: London
Industry:
Contact Name: Max Heppleston
Contact Email: mheppleston@lawsonchase.com
Job Published: 10 months ago

Job Description

We are currently working closely with one of the UK's leading professional and financial services firms in recruiting a Marketing Manager, to join their London based marketing team. 

 

About The Role

This role works within the advisory marketing team and contributes to the overall success of the advisory business. The role works with the senior manager for advisory and partners across the advisory business. It has a direct report and focuses as part of a matrixed organisation on three main areas: campaign management; managing the intermediary audience channels, and being the main point of contact for a number of service lines across the advisory business.

 

Key Responsibilities

  • Supports the advisory team with the implementation of the marketing strategy and forms links with other service lines, sectors and marketing teams to avoid 'silo' activities

  • Has a sound knowledge of the financial performance and objectives, market position, target audience and related market dynamics

  • Works directly with key partners/ stakeholders and BD Manager to develop the marketing strategy, recommending and gaining commitment to where marketing investment should be focused to generate maximum output

  • Is up to date in the key strategic themes and revenue opportunities for at any given time, and to convert themes and opportunities into related activities/ initiatives.

  • Project manages the implementation of campaigns, adapting to the relevant markets, and applying the highest production standards.

  • Project manages firm-wide national campaigns where appropriate.

  • Uses the most effective combination of marketing channels for each campaign or initiative, to generate best results.

  • Delivers effective internal communications around initiatives to ensure take-up and appropriate usage on the ground.

  • Provides direct on the ground support where necessary to implement initiatives, working with local BD teams.

  • Creates and manages relevant third party relationships/ strategic partners - e.g. research agencies, media organisations

  • Ensures appropriate follow up takes place after each sales/marketing activity

  • Identifies and advises seniors of opportunities for new business or cross-selling

  • Demonstrates commercial benefits from activities

  • Provides strategic support to the various specialisms/ teams within the service line/ sector.

  • Supports and champions the firm's client care and client satisfaction programmes.

  • Reviews relevant client satisfaction reports to build an understanding of issues or opportunities.

  • Responsible for direct reports

  • Undertakes other duties or responsibilities that may be reasonably required from time to time.

  • Works collaboratively across all areas within the team to maximise contribution to the firm and to clients

  • Works in line with the firm's CLEARR values, of collaboration, leadership, excellence, agility, respect and responsibility

  • Provides regular reports to the senior marketing manager as required

 

Person Specification

  • You'll have a genuine interest in clients. The company prides itself on providing a distinctive service and unlock the potential for growth in dynamic organisations.

  • You'll know that what you do matters. As an organisation, the firm wants to be known for how they do business, not simply what they do. They look need people who know that every act matters from the simple things to the insights they bring to clients.

  • You'll seize opportunities. The firm wants to adapt quickly and wisely to changing conditions to optimise growth for both clients and the company.

  • You'll apply critical reasoning to bring clarity and insight. They do it by asking great questions, listening and drawing on collective knowledge and experience to really help others grow.

 

Skills & Experience

  • You will come from a professional service background, either in-house or agency.

  • You will have solid generalist marketing experience (thought leadership, events & PR)

  • You will have excellent presentation, written and communication skills

  • You will have strong senior stakeholder relationship skills

  • CIM qualification desirable

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