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Marketing Associate (Canada)

Information About This Job

Job Title: Marketing Associate (Canada)
Contract Type: Permanent
Location: San Mateo County
Industry:
Contact Name: Max Heppleston
Contact Email: mheppleston@lawsonchase.com
Job Published: 13 days ago

Job Description

Are you passionate about online marketing and looking for a new role where you can design and manage direct marketing campaigns? Do you enjoy tackling new challenges and creating marketing opportunities by being results focused and analytical?

Our International Marketing team is growing again, and we are seeking an International Marketing Specialist to assist with our growing Canadian presence. In this position, you will play a key role in developing and improving ongoing online marketing efforts in Canada.

If you are looking for personal development in a challenging but also fun environment, the International Marketing Specialist may be just the right opportunity for you!

 

Key Responsibilities

  • Identify, recommend and implement ideas and improvements in a growing, fast paced business

  • Create and implement on-going testing plans for ad copy, landing pages, betas, etc.

  • Perform in-depth data analysis to spot trends/shifts in the landscape and build actionable plans to improve performance and ROI

  • Provide weekly and monthly reporting to management

  • Analyze and review previous campaign results and support future marketing campaigns

  • Manage all paid social media efforts for Canada, including ad creation and content posting to help reach our acquisition goals

  • Develop new relationships with external vendors and agencies in Canada, while collaborating with existing ones

  • Collaborate with and support an experienced marketing management team and Google team based in the US

  • Market through all major channels: mostly digital marketing but could also include direct mail, print, radio and DRTV as the market requires

 

Skills & Experience

  • International Marketing experience or exposure

  • Digital marketing experience, preferably in direct marketing, lead generation, acquisition or performance marketing

  • We believe you will excel in this role if you are self-motivated, and know when to ask for help from your peers

  • You need to be a quick learner, thrive in a dynamic environment, and have a detail-oriented mind set with strong organizational and time-management skills

 

Company Benefits

  • 100% coverage of premiums for health, vision and dental insurance

  • A 50% 401(k) match, up to the IRS maximum

  • 20 days of PTO*, plus 9 paid holidays

  • 8 week paid Primary Caregiver Parental Leave

Ref: | Published: 05 Aug 2019