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Marketing Associate

Information About This Job

Job Title: Marketing Associate
Contract Type: Permanent
Location: London
Industry:
Contact Name: Max Heppleston
Contact Email: mheppleston@lawsonchase.com
Job Published: 28 days ago

Job Description

We are looking for a Marketing Associate to join an independent and technology-savvy wealth management platform offering custody, trading, and investment management.

 

About The Role

This is a wide-ranging role that would suit a marketing generalist keen to hone a variety of skills. Its purpose is to support the company’s marketing efforts and will involve maintaining our digital channels (website and social), managing thought-leadership production, running our advertising campaigns, and reporting KPIs to senior management.

While taking direction from the CMO and lending support to the Product Marketing function, the role will interact closely with the Sales, Wealth Management and Investment Management teams as main internal stakeholders.

 

Key Responsibilities

Digital Marketing

  • Responsible for the regular updating of our website with content that will include news, research and blog posts – and its promotion on company social channels.

  • With the support of our web agency, take the lead on enhancements to our website and the creation of new pages as needed.

  • Brief our in-house design function on the creation of digital assets for use across our channels.

 

Thought-Leadership

  • Work with internal stakeholders and our content marketing agency to coordinate the production of our thought-leadership content, including a weekly blog post and a quarterly printed magazine.

 

Advertising

  • Manage ongoing advertising – online and in print – based around company solutions and content - designed to raise awareness, drive traffic to our website and generate leads.

 

Reporting

  • Be responsible for tracking the Marketing function’s key performance indicators and compiling reports for senior management on a monthly basis.

 

Events

  • Help with the production of our programme of client events.

 

Industry Relations

  • Be responsible for logistical arrangements around our presence at various industry conferences.

 

Public Relations

  • Work with our PR agency in obtaining timely responses to media enquiries from our spokespeople and pursuing media opportunities.

 

Skills & Experience

  • Fluent English – verbal and written

  • Excellent copywriting in finance and/or tech

  • An affinity for digital marketing

  • Around three years of experience in marketing, ideally in a wealth or asset management environment with demonstrable experience of

    • copywriting for digital marketing assets and campaigns;

    • managing website using a CMS and social media channels;

    • managing external agencies; and

    • working in a structured and formal marketing environment

  • Marketing or business studies degree

  • Confident and self-sufficient

  • Entrepreneurial with a desire to be accountable and make a difference

  • Ability to communicate clearly in writing and verbally

  • Flexible and comfortable with a broad variety of duties that may change at short notice

  • Genuine passion for marketing, finance and technology

 

Company Benefits

  • Our comprehensive benefits package is designed to attract the best. It includes: private health insurance, dental insurance, pension scheme, subsidised gym membership, death in service cover, employee assistance programme and travel insurance

Ref: | Published: 23 Apr 2019