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International Marketing Manager (Finland)

Information About This Job

Job Title: International Marketing Manager (Finland)
Contract Type: Permanent
Location: London
Industry:
Contact Name: Max Heppleston
Contact Email: mheppleston@lawsonchase.com
Job Published: about 1 month ago

Job Description

We are looking to hear from marketing professionals for a new role with a leading investment management firm who are seeking an International Marketing Manager.

As an International Marketing Manager, you will oversee all marketing activities to generate high-quality leads in the Finnish market. This includes working with local Finnish vendors, publishers, and agencies as well as our internal Google and Facebook teams to optimise the media mix. You will ensure that the strongest offers and best creatives are used, while delivering on budget and meeting challenging acquisition goals. Ultimately, the success of Finland marketing will be up to you, but you will have the full support of the International Marketing team.

 

Key Responsibilities

  • You will mostly utilise online channels, but you may also pursue offline channels, such as inserts, and radio to drive quality leads in the Finnish market.

  • Set and ensure budgets are adhered to on a monthly and yearly basis.

  • Adapt broad-based and company-wide marketing efforts and messages to local customs to meet the expectations of potential Finnish clients.

  • Manage and analyse the results of all marketing programs and recommend changes based on performance.

  • Work with our internal Digital Strategy team to secure social media content and develop social media strategies suitable for Finland.

  • Manage vendor relationships and negotiate media contracts with new and existing vendors e.g. media agencies, list brokers, translators and publishers. Make key decisions regarding monthly media lineup.

  • Source and negotiate prospect data lists from brokers, make creative selection and analyses performance for online and offline marketing.

  • Ensure accurate tracking of results and attribution, and work with the Global Marketing Data and Operations team.

  • Master and set new standards for excellence in all channels.

  • Identify, recommend and implement upgrades of targeting, offers and creatives.

  • Managing multimillion-dollar budgets while securing a consistent high ROI.

  • You will work alongside other professionals in the International Marketing Group, which currently also operates in Belgium, Netherlands, Spain, Italy, France, Germany, Austria, Switzerland, Norway, Sweden, Denmark, Canada, and the UK.

 

Skills & Experience

  • University degree or equivalent combination of education/experience.

  • At least four years of experience in a relevant marketing position.

  • You must be fluent in both written and spoken Finnish and English since it will enable you to communicate effectively and review marketing materials.

  • Deep understanding of the Finnish culture.

  • Be self-motivated, a team player, have a high “will do” while being hands-on, results focused with the ability to take initiative and multi-task under tight deadlines.

 

Company Benefits

The company is offering an array of benefits, including:

  • 100% coverage of the supplemental medical and dental premiums for you and your qualified dependents

  • 28 days annual leave

  • Two pension contributions methods to choose from

  • Interest-free season tickets

  • Cyclescheme programme

  • A supportive, collaborative working environment

  • Employee appreciation events

  • Ongoing training and educational support

Ref: | Published: 13 Nov 2018