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Head of Marketing

Information About This Job

Job Title: Head of Marketing
Contract Type: Permanent
Location: London
Industry:
Salary: Competitive + benefits
Contact Name: Max Heppleston
Contact Email: mheppleston@lawsonchase.com
Job Published: over 1 year ago

Job Description

Due to a recent growth, our client is looking to appoint a Head of Marketing to join their new London office.

 

About The Company

The client is an innovative fintech company headquartered, Switzerland, decentralised to the world. It is one of the first crypto-wealth management platform based on the blockchain, developed by a team of financial experts. By utilizing the community-centric approach, the firm aims to revolutionise investment in crypto assets. Having offices, both in Japan and in Canada, soon, the company will be expanding its operation to other countries and continents.

 

Key Responsibilities

  • Manage a team of 4: Digital marketer, designer, content writer and PR.

  • Build a strong brand across all stakeholders - employees, contributors, the crypto community, mainstream customers, specialist and personal financial journalists and analysts/market commentators.

  • Create and design the marketing strategy that will support revenue growth plans.

  • Performance and optimization marketing management from prospecting, through interest, engagement, adoption, continued use and advocacy.

  • Be the customer advocate inside the company - build customer insight to help best understand the dynamic market/competitor landscape, and optimize proposition design and go-to-market activity on a continuous basis.

  • Partner with business development team and community management team to support the achievement of sustainable profitable growth.

  • Build and manage the company’s community - craft and send regular newsletters to the community with company updates, keep external partners up to date on all company milestones, upcoming partnerships, and developments, manage all social media channels.

  • Build and manage website content - engage with influencers to contribute to the platform, liaise with. Work closely with Operations to build, maintain and manage the CRM database. Make sure it captures relevant information and metrics of customers, partners, and stakeholders.

  • Translate the information captured into actionable insights.

  • You will create a marketing plan and implement a multi-channel communications plan and powerful feedback loop.

  • Oversee and approve all communications to the staff, community, Strategic Partners, and other external stakeholders.

  • Responsible for executing email marketing strategy and campaigns.

  • Work closely with the Founders to ensure that company values and culture are integrated within all activities, communication, initiatives and in turn reinforced in daily and weekly practices.

 

Skills & Experience

  • Vast experience as a marketer. (>6 Years or be the next  Dale Carnegie )

  • Experience in building communities, creating programs and managing resources in order to better understand the needs of the community and improve product offerings.

  • Expert hands-on social media and analytical marketing experience.

  • Excellent presentation and organizational skills.

  • Strong analytical skills and market research experience.

  • A strong desire to learn about the Blockchain and Crypto assets and the players in the ecosystem.

  • A good understanding of community engagement market trends, best practice, and resources.

  • Strong project management and customer service experience.

 

Company Benefits

  • Freedom to create, build the brand and the company you always dreamed of;

  • Handsome bonus based on the firm’s meritocratic system.

  • It’s your opportunity to step up and grow superfast, and work with an amazing decentralized team of experts in crypto, investments, coding, AI, psychology, and business;

  • Excellent package; fast progress.

 

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