Connecting to LinkedIn...

Global Digital Program Manager

Information About This Job

Job Title: Global Digital Program Manager
Contract Type: Permanent
Location: London
Industry:
Contact Name: Max Heppleston
Contact Email: mheppleston@lawsonchase.com
Job Published: 13 days ago

Job Description

Seeking: Global Digital Program Manager to join a US based asset management firm, working from their UK office.

 

About The role

Based in the UK and reporting to the Head of Global Digital Strategy, the Global Digital Program Manager will be responsible for the creation of the global (non-US) experience for the company’s website by driving the vision, strategic development, deployment, and support of websites, applications and integrated marketing initiatives. S/he will ensure that the company’s marketing strategy and brand is reflected across the digital platform. The Global Digital Program Manager is a pivotal role in transforming the company into one of the world’s largest, most respected asset managers serving sophisticated global investors.

 

Key Responsibilities

  • Manage the entire digital cross-platform life cycle from strategic planning to tactical activities and optimization

  • Develop a deep understanding of the current digital framework and the future goals for the strategy by working with product/channel marketing and distribution business partners to define a superior customer experience for world-wide customer segments including Institutional and Retail (UCITs specifically).  

  • Work with marketing channel leads to scope and prioritize activities based on business and customer impact and other key product initiatives.

  • Initiate/drive qualitative customer experience assessments (Solicit feedback from customers on company products and services and Voice of the Customer research)

  • Coordinate the effort to ensure “seamless and engaging” cross-platform customer experiences across key-stakeholder teams

  • Collaborate to define relevant digital customer touch points including websites, mobile websites, mobile applications, etc. through participation in the creation of user flows and user experience requirements.

  • Define opportunities to simplify client experience across all digital platforms, enabling greater cross sell capabilities across multiple investment teams.

  • Ability to work within an agile product delivery model and drive the scoping for new digital product concepts including development of business cases, customer experience, prototype and supporting metrics

  • Identify business requirements and product specifications alongside the business, technical and creative stakeholders.

  • Champion the customers’ viewpoints by gathering and analyzing feedback from multiple touch points in order to optimize and ensure a superior customer experience.

  • Understand competitors, identify “what’s next” for websites, and advocate for new technologies and innovations where applicable.

  • Ensure customer and stakeholder feedback is used to drive product road-map and to continually maintain, optimize and refine product features and positioning.

  • Work with appropriate partners to extend solutions across all appropriate digital channels, including mobile, e-mail and social.

  • Ensure appropriate product testing and oversee user acceptance testing and support go-to-market planning in order to increase traffic and gain successful customer engagement.

  • Working alongside analytical team partners, ensure success measurement plan is executed and outcomes are communicated to the various stakeholders.

 

Skills & Experience

Essential

  • Bachelor's Degree (Master’s degree preferred) and a minimum of 5+ years of experience in a product development/management role within a digital setting.

  • 5+ years of quantitative skills with the ability to link product design and features to strategic objectives while using hard data and metrics to substantiate assumptions and recommendations.

  • 3+ years of experience collaborating with a multi-disciplinary team including designers, researchers, rapid prototypes, writers, and producers.

  • Understanding of Web Design, Information Architecture and User Interface best practices.

  • A minimum of 5+ years of experience taking on end-to-end product ownership and successfully delivering results in a dynamic and complex environment.

  • Candidates should have the ability and willingness to travel between London, Chicago, NY and other worldwide locations as regional websites are created.

  • Experience with Web Analytics tools, knowledge of Google Analytics is a plus.

  • Experience with Sitecore Content Management System and also Oracle, if possible

  • Experience with digital projects, from design strategy through execution.

  • Financial Services Industry/ Asset Management / Real Estate Investment experience strongly preferred.

 

Preferred

  • Experience working in a start-up style environment, where rapid iteration is encouraged.

  • Experience working with third-party agencies

  • Ability to multi-task and work efficiently under pressure with careful attention to detail.

  • Outstanding ability to think creatively

  • Motivated self-starter who is able to work independently.

  • Team player with solid interpersonal skills, and the ability to deliver effective oral and written communications.

  • Ability to adapt and thrive in a fast-paced, changing environment

  • Experience working in a global, cross-functional team is a plus 

  • Excellent communication, presentation, and storytelling skills. Fluent in English with a proven track record of presenting to, and influencing, senior management. 

  • Ability to meet routinely with individuals at all levels of the organization as well as outside vendors.

  •  

 

Ref: | Published: 05 Jul 2018