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Director of Product Marketing

Information About This Job

Job Title: Director of Product Marketing
Contract Type: Permanent
Location: Bristol
Industry:
Salary: £Negotiable
Contact Name: Ben Kinley
Contact Email: bkinley@lawsonchase.com
Job Published: 10 months ago

Job Description

Director of Product Marketing sought for a varied and exciting role in Bristol.

 

About The Company

Our client is a fast growing UK and US-based company, providing big data reputational risk intelligence solutions to large global companies and institutions. The firm is a leader in the reputational risk management/intelligence big data space.

Corporate reputation and trust are a company's most important assets and must be handled carefully. That is especially true today, as corporate leaders operate in a tumultuous global business environment, face an increasingly demanding set of well-informed stakeholders, and grapple with the latest stage of the digital revolution.

The company’s business model and products are based on enabling reputation risk executives in the world's largest companies to make better and more informed decisions. The company’s products transform corporate reputation from the domain of subjective reports and intangible assets, reliant on expensive consulting, into actionable intelligence that empowers and liberates reputation risk executives from point-in-time, lagging indicators of performance, giving them the same speed and confidence in decision making as colleagues using structured business intelligence systems.

The firm employs a team of passionate professionals focused on creating exceptional solutions and experiences for customers. Equally, they have a focus on creating an environment of trust and collaboration that is a fun, flexible and supportive place for the team to thrive, grow and succeed. Successful team members have high levels of passion and personal accountability.

 

Key Responsibilities

  • Developing product-level messaging and positioning for prospects and existing customers e.g Persona development

  • Working with the product management and engineering teams to identify specifications as well as to define new enhancements, optimisations and features

  • Delivering these features to market and tracking the impact on our core customer experience metrics and communicating value to customers within the product and external to product

  • Creating compelling marketing assets that clearly articulate the value of our products

  • Create global release and go-to-market plans and lead the cross-functional execution of these plans for company products

  • Building sales tools and sales training on products, supporting the global sales teams especially related to competitor positioning at a feature level

  • Work with Field Marketing and Sales teams to find customer stories and convert them into powerful content

  • Driving thought leadership and content strategies internal to the product (help pages, training assets, etc), and externally by supporting the go-to-market plan

  • Deliver market/customer feedback and requirements into Product Management to help shape the product roadmap with emphasis in product pricing, upsell and license structures

  • Serve as a product expert and spokesperson, supporting sales meetings, analyst relations, and events

 

Skills, Qualifications & Experience

  • Marketing or Business related qualification and/or experience of working in a Product Management or Marketing role.

  • You will be confident and credible when working with the entire range of people right across the business, at all levels of seniority.

  • Commercially astute and customer focused, you’ll be passionate about what it takes to make a product successful in market.

  • Concise and articulate in communicating analysis and evidence, both written and verbally. Able to on-board and excite others with ideas and approaches.

  • Serve as advocate and spokesperson via webinars and events to communicate corporate and solution value. Must be client-facing and able to effectively present webinars and other presentations as needed

 

Benefits

  • Annual holidays (25 days – increases with tenure)

  • Bank holidays (in addition to annual holiday noted above)

  • Enhanced sick time

  • Pension plan scheme with employer match

  • Flexible office environment

  • Casual work environment

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  • Pet friendly offices (clean, trained and well behaved dogs)

  • Great team environment

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