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Digital Marketing Executive

Information About This Job

Job Title: Digital Marketing Executive
Location: London
Industry:
Contact Name: Max Heppleston
Contact Email: mheppleston@lawsonchase.com
Job Published: 7 months ago

Job Description

Digital Marketing Executive sought to join a globally known asset management firm.

 

About The Company

The company is a leading independent global asset manager, dedicated to delivering the best outcomes for clients through a highly diversified range of actively managed products.

The firm supports individual and institutional investors across a range of products, encompassing equities, fixed income, multi-asset and alternatives.

They are a team of independent and innovative thinkers who work tirelessly to help clients achieve their goals – and do it by fostering an energetic and collaborative a culture that ensures employees love the place they work.

The firm is a truly global asset manager with US$345bn1 of assets under management. The company has a diverse geographic footprint, employing over 2,000 staff in 27 office locations globally. Headquartered in London, the company is dual-listed on the New York Stock Exchange and the Australian Securities Exchange.

 

About The Role

The EMEA and LatAm marketing team is responsible for building the company brand, building product awareness and helping to drive sales in tandem with the firm’s sales operation. The team is tasked with using all aspects of the marketing mix and is responsible for marketing primarily to intermediated and wholesale segments across The UK, continental Europe and Latin America.

 

This role will work closely with the channel marketers for EMEA / LatAm, as well as the regional sales teams and wider marketing team to deliver digital marketing initiatives across the region and support the EMEA / LatAm channel marketers with their digital marketing requirements.

 

Key Responsibilities

  • Be the go-to person for creation of Pardot email templates on a day to day basis: for campaigns, dissemination of content, invitations and follow-ups for events and webconferences. Use A/B testing to test and optimize email content

  • Manage the approval of email templates with compliance

  • Support the marketing and sales qualification process of leads

  • Manage engagement of leads and relevant lists, liaising with sales offices

  • Manage and upload lists of new leads coming from events, campaigns

  • Work with Pardot workflows, dashboards, dynamic templates and dynamic lists

  • Compile performance metrics for emails, and analyse and improve upon key metrics

  • Own digital content dissemination calendar for the region

  • Work closely with EMEA & LatAm channel marketers to ensure that their digital marketing requirements are met and ongoing and new marketing approaches are implemented

 

Skills & Experience

  • Knowledge of Pardot highly desirable

  • Some knowledge of the asset management industry preferable

  • Knowledge of risk and compliance factors

  • Intermediate/Advanced Microsoft office skills

  • Exposure to the following software is desirable but not essential;

    • Sharepoint

    • Analytics/Adobe

    • Goldmine

 

Key Competencies

  • Collaborative and effective attitude

  • Taking personal responsibility for the outcomes delivered

  • Excellent attention to detail

  • Deadline driven

  • Proactive and able to work independently on projects

  • Good relationship skills with various stakeholders (internal teams, stakeholders and peers, and external third parties)

  • Global mindset

  • Conviction in the deliverables of the work done

  • Problem-solving skills and comfortable escalating

  • Excellent written and verbal communication skills

  • Ability to multitask, analytical mindset

  • Good organizational skills and able to prioritise

 

Ongoing competence in the role to be assessed by:

  • Annual Performance Appraisal

  • Completion of all assigned Compliance training

 

Compliance Requirements

At a minimum, the role requires the individual to:

  • Place the interest of clients first and always act in accordance with TCF (Treating Customers Fairly) principles

  • Understand and comply with any federal, state, and foreign laws and regulations applicable to the role, and seeking the guidance of Compliance if this is unclear at any time

  • Understand and comply with all relevant policies applicable to the role, and seeking the guidance of the relevant policy owner if this is unclear at any time.

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